The Capstone Insight: Patel’s blog post is long. Very long. But, it’s worth the read if you’re looking for a cost effective way to optimize your website. Patel painstakingly walks you through how to increase pagespeed load times and even includes screenshots. According to Patel, Google rewards websites with fast pagespeed load times by putting them closer to the top of search results. When was the last time you clicked on something after the first page of search results? If you’re anything like us, it's probably been a while (if ever). You’re also probably quick to hit the “x” at the top of your browser if the website takes more than a second or two to load. Website pagespeed load time should be a top priority for any company building a website from scratch or one that is in the process of optimizing their website. Doing so improves customer experience, increases marketing conversion rates, and increases the number of organic search results your site receives.