What We Do

    B2B Marketing Advisory

    B2B Marketing is What We Do. That's it. These are our areas of expertise:

    SALES & MARKETING ALIGNMENT

    DEMAND GENERATION

    ACCOUNT-BASED MARKETING

    Lead Management

    MARTECH

    MARKETING AREAS WE COVER

    Insight Reports

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    Research backed demand generation content

    Our Team

    Jay Famico
    Co-Founder
    Paul Taylor
    Co-Founder

    Why Capstone Insights

    Capstone focuses on outcomes, not actions, and has a technical point of view, not just a theoretical one. If you’re focused on industry standards and “good enough” marketing, that’s not what they do. If you want to win awards and internal praise, push the boundaries, and be the company that others emulate, you should talk with Capstone.Why Companies Work With Us

    WhoWe Are

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    Latest posts from the liberated

    • Dec, 6

      Conversational Intelligence Technology – Marketing Use Cases

      Sales conversations are rich with insight about customers and prospects, but they are frequently a blind spot for organizations. A new category of solutions – conversational intelligence – is helping organizations generate insights and action from sales calls. What’s Conversational Intelligence Technology? Conversational intelligence is a fancy term for voice recording and transcription software. Conversational […]

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      Nov, 26

      Marketing Automation at Scale: Defined

      Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It helps increase lead conversion rates while decreasing the overall cost per lead. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical. It’s similar […]

      Read more
      Nov, 7

      Frankenstein: the State of B2B Data

      Standards don’t exist for B2B data, or for sales tech and service tech. That’s a problem for software vendors AND the companies that use their software.

      Read more

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